AMAZON SEO OPTIMIZATION
Help Readers Find
Your Book First.
Your book deserves to be discovered. We optimize Amazon listings using research-driven strategies that improve visibility, increase click-through rates and help convert more browsers into readers.
0%
Median visibility lift
0%
Listings reaching page one
0 days
Average time to rank
Illustrative example
Listing intelligence dashboard
Visibility
92
+41
Avg. position
4.2
+28
CTR
9.6%
+3.1
Organic discovery
90 days
Keyword movement
- historical mystery novels#84 → #6
- 1920s detective fiction#61 → #3
- slow burn literary mystery#120 → #11
- winter noir book#47 → #2
Why Amazon SEO matters
Discovery is a
funnel, not luck.
A reader types four words into a search bar. Everything that happens next is decided by metadata you control.
The query
“historical mystery novels”
Seventy percent of book discovery starts in the Amazon search bar, not on a bestseller list.
100% of searchers
The results
16 covers above the fold
Your listing competes on cover, title and rating in under two seconds of scanning.
34% of searchers
The page
Description, first 3 lines
Most readers never tap “read more.” The hook has to land before the fold does.
12% of searchers
The purchase
Buy now · Sample · Wishlist
Conversion feeds the algorithm, which feeds visibility. The loop compounds, in either direction.
4.6% of searchers
What's included
Ten disciplines, one listing.
Keyword Research
Search-volume and intent mapping across 400+ candidate phrases, scored for reachability.
Competitor Analysis
The twelve titles outranking you, disassembled field by field.
Title Optimization
The first sixty characters engineered for intent, genre and truncation.
Subtitle Optimization
Comp authors, hook and era placed where the index actually reads them.
Description Enhancement
Rewritten as a sales page, formatted HTML, scannable, mobile-first.
Backend Keywords
All seven fields filled without duplication, plurals or wasted bytes.
Category Selection
Three categories chosen for top-ten reachability, not vanity breadth.
Metadata Review
Series, contributor, age range, language and edition fields audited.
A+ Content
Module-by-module recommendations with copy and layout direction.
Launch Strategy
Pricing, review velocity and ad-support sequencing for the first 30 days.
Before / after optimization
The same book.
A different shelf.
Nothing about the manuscript changed. Everything about how Amazon understood it did. Toggle the listing to see the rewrite.
Illustrative example, not a client result
#1,204 in Kindle Store · #3 in Historical Mystery
The Winter Ledger
A 1920s Boston Mystery of Money, Murder and Quiet Revenge, A Gripping Historical Detective Novel
- PERFECT FOR READERS OF Kate Atkinson, Jacqueline Winspear and Anthony Horowitz, a slow-burn historical mystery with the moral weight of literary fiction.
- AN ACCOUNTANT WHO COUNTS BODIES. One frozen ledger. Eleven names. A shipping empire that would rather bury a clerk than an audit.
- OVER 40 HOURS of Prohibition-era Boston: the docks, the parlours, the paper trail.
Title
22 characters, no intent
Genre, era and hook in the first 60 characters
Description
Two flat sentences
Scannable hook, comps and stakes in HTML formatting
Keywords
5 generic terms
7 backend fields, 214 indexed long-tail phrases
Categories
1 broad category
3 precise categories, 2 with top-10 reachability
Readability
Wall of text
Bulleted, bolded, mobile-first
Presentation
No A+ content
Full A+ module set with series ladder
Frequently asked
The practical
details.
Every engagement includes 90 days of tracking.