The Distant Meridian
From mid-list to reading group standard.
410
Book clubs
Delivered October 2025
The author
Alexander Reid
Alexander Reid is a former merchant navy officer. The Distant Meridian is his fourth novel and his widest-selling.
The book
- Title
- The Distant Meridian
- Genre
- Adventure fiction
- Publisher
- Mercer House
- Extent
- 446 pages
- Campaign
- Goodreads Promotions
The challenge
Four novels in, sales flat, and an audience that skewed twenty years older than the readers who would actually love the book. The problem was not quality — it was that the right readers had never seen it.
The strategy
How we approached it.
01
Find the real reader
Review mining across the backlist showed the strongest response came from literary book clubs, not adventure readers. The whole campaign pivoted.
02
Build the club kit
Discussion guide, author Q&A and a bulk-order path, sent to nine hundred moderators with a personal note rather than a press release.
03
Convert clubs into lists
Club readers became list voters. Placement followed the conversation instead of trying to manufacture it.
Before and after
What actually changed.
Measured against the ninety days before the campaign began.
Book clubs adopted
6
410
12 weeks
Listopia placements
2
17
lists
Paperback units
890
9,400
10×
In the author's words
“They told me my readers were not who I thought they were. They were right, and it changed what I write next.”
Alexander Reid
Author, The Distant Meridian
Gallery
From the campaign.
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Let the right readers
find your book.
Tell us about the book. We will read it, tell you honestly what we would do, and only then talk about working together.
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