The Ninth Tower
A website that behaves like the world it documents.
9.1%
List conversion
Delivered November 2024
The author
A. K. Drake
A. K. Drake writes epic fantasy and has sold over four hundred thousand copies across two series.
The book
- Title
- The Ninth Tower
- Genre
- Epic fantasy
- Publisher
- Independent
- Extent
- 742 pages
- Campaign
- Author Websites
The challenge
Nine books, two spin-offs, a wiki maintained by fans and a website that was a single page with a buy button. Serious readers had nowhere official to go, and the mailing list had stalled at four thousand.
The strategy
How we approached it.
01
Treat the backlist as architecture
Every book, novella and short became an addressable page with reading-order guidance, so a new reader could find the entry point in one click.
02
Give the world a room
Maps, houses and timelines rendered as a browsable archive — the thing fans were building themselves, made official and beautiful.
03
Make the list worth joining
A chapter-length exclusive replaced the generic signup. Conversion moved from under one percent to nine.
Before and after
What actually changed.
Measured against the ninety days before the campaign began.
Session length
0:48
3:52
2.4×
List conversion
0.9%
9.1%
10×
Subscribers
4,100
31,700
8 months
In the author's words
“It is the only piece of marketing I have ever been proud to link to. It looks like the inside of the books.”
A. K. Drake
Author, The Ninth Tower
Gallery
From the campaign.
Next project
A Quiet Hour
Elizabeth Hayes · Book Trailers
Taking four titles for the next quarter
Let the right readers
find your book.
Tell us about the book. We will read it, tell you honestly what we would do, and only then talk about working together.
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