A Quiet Hour
Stillness, sold honestly.
1.1M
Organic views
Delivered September 2024
The author
Elizabeth Hayes
Elizabeth Hayes writes short, quiet novels about domestic life. A Quiet Hour is her fifth.
The book
- Title
- A Quiet Hour
- Genre
- Literary fiction
- Publisher
- Harlow & Vane
- Extent
- 216 pages
- Campaign
- Book Trailers
The challenge
A quiet book in a loud category. Everything the publisher tried made it sound like a thriller, which drew the wrong readers and produced two-star reviews from people who wanted something else entirely.
The strategy
How we approached it.
01
Sell the feeling, not the hook
The trailer promises exactly what the book delivers: one afternoon, one kitchen, light moving across a table. Wrong readers self-select out.
02
Commission the score first
A solo piano piece written before a single frame was shot, so the edit followed the music rather than fighting it.
03
Cut for three surfaces
Sixty seconds for the site, fifteen for Reels, six for pre-roll — each recomposed, never cropped.
The film
The finished trailer.
A Quiet Hour · Official trailer
Before and after
What actually changed.
Measured against the ninety days before the campaign began.
Organic views
—
1.1M
6 weeks
Average rating
3.6
4.4
post-campaign
Sell-through
38%
81%
first print run
In the author's words
“They understood that the book is small on purpose. Nobody else did. The trailer is the first marketing I have ever shown my mother.”
Elizabeth Hayes
Author, A Quiet Hour
Gallery
From the campaign.
Next project
The Winter Ledger
Eliot Harrow · Amazon SEO
Taking four titles for the next quarter
Let the right readers
find your book.
Tell us about the book. We will read it, tell you honestly what we would do, and only then talk about working together.
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