The Winter Ledger
The same book, finally findable.
6
Top-ten charts
Delivered January 2025
The author
Eliot Harrow
Eliot Harrow writes historical mysteries set between the wars. The Winter Ledger is the second in the Ravenhold series.
The book
- Title
- The Winter Ledger
- Genre
- Historical mystery
- Publisher
- Ravenhold Press
- Extent
- 398 pages
- Campaign
- Amazon SEO
The challenge
Strong reviews, healthy conversion, almost no traffic. The book sat in two badly chosen categories, the description was a wall of text, and none of the phrases readers actually search appeared anywhere on the page.
The strategy
How we approached it.
01
Rebuild the category set
Ten browse nodes assessed for traffic and competitive depth. Two replaced, three added, each one a place the book could realistically chart.
02
Write the page like a jacket
Formatted description, seven backend keyword fields rebuilt from live search data, and A+ modules that carry the series rather than the single title.
03
Hold rank with reviews
A compliant review programme through the author's list kept velocity high enough to defend the new placements.
Before and after
What actually changed.
Measured against the ninety days before the campaign began.
Top-ten charts
0
6
categories
Organic sessions
2,100
11,900
5.7×
Monthly units
310
2,480
8×
In the author's words
“Nothing about the book changed. They changed everything around it and the book started selling. I still find that slightly infuriating.”
Eliot Harrow
Author, The Winter Ledger
Gallery
From the campaign.
Next project
The Distant Meridian
Alexander Reid · Goodreads Promotions
Taking four titles for the next quarter
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